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Don't let Alex's big old post fool you. I was at the press conference, too, so I totally agree with everything Alex said. Now, I guess I'll present why I think that GSN's big, well, AMAZING acquisition of The Amazing Race was one of the best moves that GSN’s made all year. Bold statement, yes, but it’s a true statement, and let me tell you why.

First, after listening to Rich Cronin talk about the direction that this move would take GSN, I’m convinced that this will seriously make GSN a recognizable cable television station. They’re doing a boatload of advertising. They’ll (hopefully) get it interactive online. The Amazing Race is going to be the anchor for GSN’s summer lineup. With the instant recognition of The Amazing Race, the other shows on GSN’s lineup will be getting a good ol’ booster shot in the arm. You know when you’re watching a TV show you like, you’ll probably stay on that channel unless you totally abhor the show? That’s what GSN is banking on for this summer. And, from the looks of shows like BallBreakers and Canadia– um, COMEDIANS vs. Poker Pros, as well as a fourth season of Lingo, I’m sure that this summer, GSN will do very well.

The other interesting thing that I’d like to note is that at the conference, the panel hinted that editions 8-10 will be available for GSN in the future. That shows a good relationship with CBS. This is the reason, at least in my mind, why GSN doesn’t have The Price is Right anymore. GSN asked, CBS said no, and GSN dropped it. That let the relationship between the former Swirlie Ball and the All-Knowing Eye stay intact for this move.

It’s like a strategic chess game. This will be interesting how this will play out, especially with OLN’s acquisition of Survivor. Who will be sent home packing with their torch extinguished? Time will tell.

posted by Anonymous * Permalink

1 Comments:

Permalink, Suzanne said…

I'm not sure I consider Amazing Race a game show, but ok.

And I disagree with you.