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GSN Does Interactive Advertising Study

Monday, December 12, 2005

Basically the only network that has near 24/7 interactive television, GSN, has commissioned a study of the effects of interactive television and advertisement on everyday life. Ball State University will head this study. The study will be lead by Mike Bloxham and was announced today by Chris Raleigh of GSN's advertising side. Since 2002, over 25 million people have played along with GSN's game shows at home, and 34 different companies have advertised everything from cars to Depends using it. This study will hopefully be able to the effectiveness of marketing through television.

Chris Raleigh stated "By commissioning this study, we're hoping to better understand how consumers interact with brands. As the leader in this space it is up to us to establish its value for our customers. This report will benefit the entire ad community when the findings are released detailing consumer engagement toward brands in the iTV environment." GSN hopes to "write the book" of Two-Screen ITV using this study.

Source: Yahoo! and GSN

posted by Alex Davis * Permalink

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