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| GSN Completes Marketing Game Show Study |
| Tuesday, January 10, 2006 |
GSN, the only network devoted to all games, has completed a study with Ball State University on how the interactivity of game shows has affected people's everyday lives. GSN came together with the Center for Media Design to examine viewers as they played along with game shows. Mike Bloxom, the president of this organization, stated, "We went to a few homes and observed people while they interacted with the game shows. We asked them to watch in couples, twos or threes. Afterward, we conducted interviews asking people what they thought was weak about the interactivity and what they think about the idea."
Cindy Ronzoni, the vice president of publicity and communications at GSN, said, "Since 2002, viewers have been able to play along with on-air programming by going to GSN.com." Ms. Ronzoni also was quoted saying that this study would help the Network for Games learn how consumers interact with different brands.
Source: BGNews |
posted by Alex Davis * Permalink  |
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