| Toys R Us Launches "Deal or No Deal" Campaign |
| Wednesday, September 20, 2006 |
Toys R Us today announced an agressive marketing campaign for the number one NBC show "Deal or No Deal." This campaign will bring the fun and excitement of the television show to the stores, as people have a chance to win anywhere from nothing to $1,000,000. On September 28th, Howie Mandel, host of the show, will be at the massive "Toys R Us" in Times Square, New York City, to officially open the "Deal or No Deal" games boutique at 1PM ET. Then, on October 1st and for four weeks, Toys R Us newspaper circulars will include a game piece that has two briefcases: one says "DEAL" and the other "NO DEAL". Once you take it into the store unscratched, if you take the Deal, you will get 10% off any item. However, if you take No Deal, you get what is in that briefcase, which could be hundreds of thousands of prizes like an XBox 360, MP3 players, giant Toys R Us gift cards, or even $1,000,000. However, some have nothing in them. If it is empty, you still get a small discount at least.
"Since airing late last year, Deal or No Deal has become an overnight sensation. Our campaign will leverage the same intrigue, which is sure to resonate with fans of the hit show," said Greg Ahearn, Senior Vice President, Marketing, Toys "R" Us, U.S. "Whether it's an in-store discount or the chance to walk away with $1 million, the Deal or No Deal promotion is a great opportunity for us to translate the show's popularity into the retail arena and create excitement in our stores before the holidays even begin." |
posted by Alex Davis * Permalink  |
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